SVRN SAN FRANCISCO

SVRN SAN FRANCISCO

The San Francisco SVRN store is an architectural project that merges the brand’s identity with the distinct hillside location. Spread across two disjointed buildings, the design integrates varying floor levels and ceiling structures to form a cohesive customer experience. A key feature is an elliptical loop made of curved walls finished in green oxidized copper, symbolizing the passage of time, and reflecting the corten steel used in SVRN’s Chicago store. This creates a dynamic flow, encouraging customers to explore while adding a sense of discovery and spatial tension throughout the store.

One of the major challenges was ensuring accessibility across the split levels. Inspired by San Francisco’s iconic hills, ramps were introduced to create a smooth transition between different areas, making the store easily navigable while adding a unique topographical feel.

In addition to these design elements, the store’s fixtures enhance both functionality and aesthetics. A standout feature is the omnidirectional POS fixture, serving as a checkout counter, display, and bench. Its reflective surface captures natural light from the skylights, maintaining a sense of openness and movement, allowing customers to engage with products from all angles. Shelving on the walls adds flexibility, designed to accommodate SVRN’s seasonal collections and evolving retail needs.

Sustainability played a central role in the design, with a focus on salvaging and repurposing existing architectural elements. Skylights, beams, and rafters from the original buildings were preserved and blackened, retaining the site’s heritage while reducing the environmental impact of new construction. This approach not only ensures visual continuity between the San Francisco and Chicago stores but also reinforces SVRN’s commitment to sustainability and context-driven design.

Project Area: 200㎡

Design: WGNB
Architect of Record: Plinth Architecture
Construction: ACI-SF
Photo: Yongjoon Choi