POLÈNE SEOUL

POLÈNE SEOUL

The design narrative of Polène’s Seoul flagship store is a sophisticated exploration of space through the metaphorical and practical use of leather, encapsulating the brand’s essence in its first Korean location. Central to the concept is the adaptation of leather as the primary design language. This begins with the introduction of an imaginary sheet of leather into the existing site, which then carves out a mineral mass and is meticulously cut and sculpted to create the interior space. This conceptual leather sheet transcends metaphor to become an integral design element, forming the floor, walls, ceiling, and staircase, thus transforming the entire store into Polène’s largest leather work.